Who are Xen-Tan?

Founded in the USA, Xen-Tan is the brainchild of a group of dedicated self-tanners who were unhappy with the dry skin, orange finish, bad odours and mess that often came with fake tanning products. So they developed a range that was easy to use, smelled fantastic, left their skin nourished and guaranteed the most flawless, healthy-looking tan every time. Once they discovered the key to creating the sun-kissed glow they all loved, they were delighted. So they decided to share it.

After proving such a hit in the US, the Xen-Tan range was brought to the UK and Europe by beauty specialists Natalie Roche Limited. And it's fast becoming the brand of choice for fake tan lovers and celebrities alike, along with leading beauty experts from the fashion, TV, music and film industries.

A flawless olive colour that always draws admiring glances

When your clients need glowing skin, Xen-Tan really is different to anything else on the market, ensuring the most natural looking tan that’s perfect for any skin tone. Sunless tanning isn’t just about looking great, it’s about feeling great too, which is why we’ve developed a range of products that deliver exactly what your clients want:


Getting it right is about more than just colour. It's about feeling fantastic on the inside too

Thanks to Xen-Tan's unique moisture-rich formula and time-release ingredient, we've been able to include even more DHA (the active tanning ingredient) in our products than ever before. So your clients can enjoy a longer lasting, more natural and beautifully even result, that complements their skin tone and fade evenly too. Even the fairest of skin can enjoy a natural-looking tan.

So much safer

In light of media stories reporting that sunless tanning products are unsafe, we would like to assure you that Xen-Tan products do not contain any toxic ingredients. Xen-Tan have been very careful to create high-quality and safe products that support healthy skin and we will continue to do so.

Here is an overview on some of the skin care benefits in our products:

  • Green Tea - helps to fight free radicals that cause damage to the skin. It helps to neutralize UV light and is an antioxidant. It’s also very soothing.
  • Vitamin A - is an antioxidant and is vital for growth, maintenance and health of the skin.
  • Vitamin E - helps to balance the skin and works as an antioxidant and helps to prevent cellular damage.
  • Shea Butter - is an excellent moisturizer extracted from a nut from the Karite tree.  It helps with cellular restoration and is healing and provides elasticity to the skin.
  • Gingko Biloba - helps to strengthen fragile skin. It helps increase collagen and balances skin texture.

Winner of over 18 industry awards

Xen-Tan has already received a stack of prestigious beauty awards, including Harpers Bazaar's Best Self-Tan 2012, Harpers Bazaar's Best Self-Tan 2009, Elle Beauty's Best-Ever Beauty Buys 2009 and Handbag.com's Readers' Choice Best Self-Tan 2009.

A tan that offers real business benefits

Whether your clients like to tan at home or prefer a spray tan, Xen-Tan can also provide a full range of professional solutions and tanning equipment. In fact, we can supply you with everything you’ll ever need to create the most natural looking, deep and flawless tan. From professional salon kits to mobile kits, with Xen-Tan you’ll give your clients the very best results, ensuring a wonderfully even, healthy-looking result that’s long-lasting and fades evenly, every single time.

With excellent profit margins on both our professional and retail products, next day delivery as standard, a full suite of eye-catching point of sale, plus a dedicated Account Manager and Marketing Team, we’re confident we’re the right tanning brand for your business.

Ten reasons your clients will love Xen-Tan

  • Creates the most natural-looking sun-kissed glow
  • A product that's perfect for every skin tone
  • Easy to use, anyone can do it
  • Goes on smoothly for a flawless result
  • Packed with rich moisturisers that nourish the skin
  • Enjoy the long-lasting results for up to ten days
  • Every product in the range smells delicious
  • Fades gradually and evenly
  • A range of application options, including lotions, mousses and sprays
  • Safer than sunbed tanning, it leaves your skin looking and feeling great too!

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