Press Archive - 2010

All over the UK, fashion editors and journalists are enjoying Xen-Tan's amazing results, and singing the praises of our products's smooth, authentic olive tone.

  • Glamour

    "7 Steps for staying perfectly (fake) tanned. Apply Dark Lotion Absolute Luxe in six sections"

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  • Grazia

    "For tan worshippers...Xen-Tan Dark Lotion Absolute Luxe, £34.95"

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  • Stylist

    "Xen-Tan Dark Lotion Absolute Luxe. Famous for its DHA, the tanning ingredient which gives a richer colour on both pale and olive skintones"

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  • Woman

    "Xen-Tan Dark Lotion Absolute Luxe. Famous for its DHA, the tanning ingredient which gives a richer colour on both pale and olive skintones"

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  • More

    "Dark Lotion Absolute Luxe - A super-rich formula that gives an amazing intense tan"

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  • ElleUK.com

    "... will have people second guessing whether you've been on holiday"

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  • TheTantalist.com

    "This is four years in the making and the darkest tan on the market...the colour is deep and golden but without being orange"

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  • Style.com

    "When it comes to darker complexions, Xen-Tan's new Dark Lotion Absolute Luxe is Read's go-to.A lotion formula, it delivers a deep, streak-free tint that usually lasts for 'about seven to ten days'."

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  • London Evening Standard

    "Dark Lotion Absolute Luxe (£34.95)...The Latest from Xen, the Louis Vuitton of the self-tan world, this dark lotion promises to hydrate and smooth the skin while giving a richer, darker tan than ever before"

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  • Marie Claire

    "Dark Lotion Absolute Luxe, delivers an intense but seamless tan"

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  • Vogue

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  • Heat

    "Cameron Diaz - Her Secret Weapon? ... Xen-Tan's DEEP BRONZE LUXE!"

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  • More

    "Xen-Tan verdict 5/5"

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  • Metro

    "I'm delighted with my perfect olive skin"

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  • Heat

    "The A list's must-have ... Fake tans"

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  • Good Housekeeping

    "Gives a realistic colour and is less drying than many others"

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  • Now

    "For Long-Lasting Colour"

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  • Evening Standard

    "Xen Tan - The Louis Vuitton of The Self Tan World"

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  • New

    "Readers' Fave"

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  • Look

    "Best Gradual Tan - Pro Choice"

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  • Sugar

    "Winner - Celeb Favourite - Best Self Tan"

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  • Red

    "Top Tanner - Gives the most realistic Sun-Kissed Skin"

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  • Natural Beauty

    "The Best Natural Self Tanner around, a perfect olive tone without that dreaded hit of orange."

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  • Glamour

    "This is quite golden and warms skin beautifully"

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  • Star

    "Celebs brand Tan"

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  • Fabulous

    "Fabulous Beauty Awards 2010 - Best Fake Tan - Experts Choice"

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  • Cosmopolitan

    "In a test, this was the only self-tanner that several Cosmo staffers were able to sneak by their men..."

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  • Tatler

    "If you're always battling tanned palms, give mitts a try."

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  • Irish Daily Mail

    "10/10. Best Fake Tan."

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  • Image

    "Polishes and preens dry skin like no other."

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  • Closer

    "Developed into a natural colour with a lovely vanilla scent. Skin felt smooth and hydrated thanks to its antioxidant-rich ingredients."

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  • Daily Mail

    "We're hooked. It smells delicious... is really easy to use and doesn't leave streaks."

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  • Zest

    "I couldn't believe the natural looking results... it looked flawless."

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  • Glamour

    "A few layers of my trusted Deep Bronze Luxe and I almost feel like a Victoria's secret model."

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  • Marie Claire

    "Xen-Tan spray tan lasts for a record-breaking 10 days."

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  • Woman's Home

    "Xen-Tan Transform Luxe Premium Sunless Tan, £23.95 for 236ml - A fab colour."

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  • Marie Claire

    "A full-on tan before summer can be tacky, but a bronzed glow looks youthful."

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  • She

    "It gives gorgeous, natural-looking tan that doesn't smell and fades evenly."

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  • Woman's Own

    "Fab Natural Colour."

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  • The Mirror

    "Cheat your way to a slimmer-looking bod."

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  • Sunday Times

    "FYI, lasts twice as long as St Tropez."

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